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Accepting new partners for Feb 2026

Independent eCommerce
Leader & Execution Partner

For £20M-£100M retailers executing complex replatforms, migrations, or transformations. Founded by Pradeesh, Sipherhaus bridges the gap between ambitious boardrooms and stretched technical teams.

Delivered Outcomes For
EXPERIENCE
21yrs

Leading digital transformation and eCommerce strategy.

SCALE
£45M

Largest single retailer revenue outcome managed.

COMPLEXITY
100+

Large scale projects delivered from strategy to launch.

Your eCommerce operation is scaling.
Your decisions are getting riskier.

You're facing an expensive replatform. Your team is stretched across BAU and transformation. Your agency says everything's possible, but you need someone who's actually delivered this before.

You need an operator who can:

Spot the gaps between what's promised and what's deliverable

Navigate the politics between IT, Marketing, and the Board

Make technical decisions that won't haunt you in 18 months

Actually roll up sleeves when things go sideways

Who I Help

Growing Retailers

Businesses (£20M-£100M) that have outgrown their current platform or team structure and need guidance to scale safely.

Ambitious Founders

Leaders who want honest counsel, not yes men. I provide the direct feedback you need to hear.

Teams Under Pressure

Internal teams that need experienced reinforcement to get complex projects over the line.

Boards Making Decisions

Who want validation from someone who has actually delivered the strategy, not just consulted on it.

How We Execute

01

Strategic Advisory &
Governance

I sit between your Board and your delivery teams. I translate commercial targets into technical roadmaps and ensure your agency isn't taking you for a ride.

Platform Selection Roadmap Planning
02

Turnaround
Leadership

Parachuting in to rescue stalled replatforms or fix underperforming digital teams. 3-6 month intensive engagements.

  • Legacy Migrations
  • Interim Leadership
  • Unblocking Projects
03

Technical
Delivery

Not just slides. I can architect the solution, manage the build, and even write the frontend code if needed.

Architecture Headless Builds
04

Team Structure &
Hiring

I've built digital teams from scratch. I help you define the roles you actually need, not the ones recruiters try to sell you.

UX
DEV
CRO
DATA

What You Get

Executive & Operational Experience

Managed replatforms, led agile transformations, optimised conversion through CRO, presented to C-suite and boards.

Technical Depth with Commercial Sense

Technical execution that understands the P&L. I code, design, and deploy — then show you the revenue impact.

Hands-on Strategy

Not precious about hierarchy – I'll wireframe, code, or sit in your board meeting. 21 years means I've seen most problems before.

Selected Outcomes

01 / BENSONS FOR BEDS

Omnichannel Transformation

Led a 6-person team to deliver a complete customer journey redesign in 4 months during the peak of COVID.

  • + Redesigned entire purchase journey from browse to checkout
  • + Migrated to BigCommerce mid-pandemic with zero disruption
  • + Delivered fully remote during COVID lockdown
  • + 14% lift in conversion rate
02 / THE FRAGRANCE SHOP

Frontend Ownership

Built the internal digital team from the ground up and managed the frontend stack - UX to development - across The Fragrance Shop's £25M main site plus two new vertical launches.

  • + Built team from zero to 8 people
  • + Launched subscription service and standalone beauty brand
  • + Led platform migration across all three properties
  • + Complete UX & customer journey redesign

Client Feedback

★★★★★

"Pradeesh has a rare combination of being able to fully understand a user and business need, apply design and UX thinking, and then developing the solution. At Bensons he was fundamental in the development of the core Bensons website on BigCommerce, but also the quick launch and development of Eve Sleep on Shopify. He’s incredibly dedicated, and could work on long-term complicated projects as well as very quick and reactive solutions to support trading with the same focus on a successful outcome."

Head of Digital Product
Bensons for Beds
★★★★★

"I worked with Pradeesh at Bensons For Beds for a number of years. He is a brilliant asset to have in any digital team, bringing up-to-date digital thinking alongside practical solutions to tactical challenges. On top of that he coaches and empowers his teams whilst always thinking about how to provide the best possible experience for the end customer. A great person to have in any team!"

IT Director
Bensons for Beds
Why Independent?

Agencies thrive on complexity.
I thrive on delivery.

After 21 years leading teams in-house and at agencies, I founded Sipherhaus on a simple belief: the best work happens when incentives are aligned. No agency bloat, no juniors learning on the job, and no 'land and expand' sales tactics. Just senior expertise applied directly to your biggest challenges.